Post by account_disabled on Jan 9, 2024 14:27:54 GMT 9
If these data are correct and for the majority of Italian or foreign SERPs they represent the truth, this is not however a valid dogma for any keyword, because various factors come into play that can even reverse the situation. Simply think of a search that contains a brand in the keyword. Evidently if the official site was in third position, it would probably receive more traffic than the second result and perhaps even the first. Another clear case is the use of the famous Rich Snippets, via JSON-LD or Microdata, which allow you to add colored stars, information
on cooking times for recipes or data on films at the cinema. Due to the additional space Phone Number List reserved for these snippets, it happens that a lower result has a higher CTR than those above it, simply because on a graphic level it attracts the visitor's attention more. On the other hand, it is generally probable that these results, having a higher CTR than the competitors above them, could move upwards, as it is a strong user signal for the Google algorithm, but this depends on a case by case basis based on many other SEO factors . How to behave? In light of all these complications which did not exist at all until about ten years ago, I would like to conclude with some practical suggestions for better tackling the
problem. First of all, I personally monitor the keyword rankings anyway because they offer an excellent indicator of the health of the site, especially in the event of sudden drops in positions or transitions from the third to the first page. Basically I prefer a more "spatial range evaluation" approach, rather than focusing on a single specific position. Considering that Google carries out continuous A/B split tests , we could see a third position at 10:00 which becomes seventh at 18:00, repeating the same situation the following day. Precisely for this reason, in my humble opinion,
on cooking times for recipes or data on films at the cinema. Due to the additional space Phone Number List reserved for these snippets, it happens that a lower result has a higher CTR than those above it, simply because on a graphic level it attracts the visitor's attention more. On the other hand, it is generally probable that these results, having a higher CTR than the competitors above them, could move upwards, as it is a strong user signal for the Google algorithm, but this depends on a case by case basis based on many other SEO factors . How to behave? In light of all these complications which did not exist at all until about ten years ago, I would like to conclude with some practical suggestions for better tackling the
problem. First of all, I personally monitor the keyword rankings anyway because they offer an excellent indicator of the health of the site, especially in the event of sudden drops in positions or transitions from the third to the first page. Basically I prefer a more "spatial range evaluation" approach, rather than focusing on a single specific position. Considering that Google carries out continuous A/B split tests , we could see a third position at 10:00 which becomes seventh at 18:00, repeating the same situation the following day. Precisely for this reason, in my humble opinion,